From their website:

“Our core purpose is to record, preserve and promote the rich history and traditions of the Cincinnati Reds, honor on-field accomplishments and achievements, and create an everlasting memorial to baseball and the Cincinnati Reds.

We also maintain a first-class facility where, through various dramatic educational exhibits, exciting initiatives, and special events, we ensure that noteworthy contributions to the Reds are properly recognized while inspiring and empowering new generations to achieve and perform to their highest potential.”